Seventy-three percent (73%) of consumers say that customer experience plays a significant role in their purchase decisions. That’s why to get ahead with the competition, you must provide the best eCommerce experience for your customers.
To do this, you don’t have to worry about working with complicated technology and systems. In fact, you can simply put yourself in your customers’ shoes and take note of trends and behaviors. Then, you can take simple steps to make every interaction of your customers as easy as possible on your website.
Here are some of the steps you can take to create a great eCommerce customer experience for your online business:
IMPROVE MOBILE EXPERIENCE
More and more shoppers are moving to mobile online shopping. Hence, you’ll have to make sure that your listings and product images are optimized for mobile. Or, you can also consider mobile apps, whether your own or a third-party marketplace.
PROVIDE GREAT PRODUCT PAGES
A great product page tells customers everything they need to know about the item without bombarding them with too much content. Provide images and graphics without overwhelming your customers. Moreover, you should also include product details such as available size, colors, material, weight, model numbers, and, whenever possible, expected delivery time. The more they know about the product, the better they can set their expectations and be happy with the item when delivered.
SIMPLIFY CHECKOUT PROCESS
Make your checkout process as easy and intuitive as possible. It wouldn’t do for customers to be interested in one product then back out in purchasing one because they had problems at the checkout. It’s also a good idea to check your cart feature to see whether they’re working well or if there are functionalities that you can improve.
DELIVER AN OMNICHANNEL EXPERIENCE
Bring your products wherever your audience is. This means that you should also consider providing buying options across different channels such as social media and third-party marketplaces, other than your eCommerce website Moreover, social commerce has been seen as the fastest increasing driver of online sales. So, look at it as an area that you can focus on.
OFFER FAST AND EFFECTIVE CUSTOMER SERVICE
Now that you have an omnichannel presence, you should also expect multi-channel queries from your interested customers who expect a quick response. Whether it’s via email or through chat on Facebook, you have to provide fast, effective, and friendly customer service. After all, it has a significant impact on delivering a quality and memorable eCommerce experience for customers. Generally, when something goes wrong, and you act quickly to solve the issue, customers tend to be more forgiving and inclined to provide great feedback.
These are some of the simple but effective steps you can take to create a great customer experience on your eCommerce website. If you’re having trouble incorporating them on your own, you can always turn to experts such as Nivara Inc. We are a team of Shopify experts ready to provide you with strategy, design, and growth services to maximize your eCommerce. Connect with us today!