After deciding that you’ll be bringing your product and services to customers online, your next step is to figure out the right platform for your eCommerce business. Now, some of the best eCommerce marketing agencies you know may recommend a Shopify eCommerce website. But, why exactly is Shopify prominent in the eCommerce website space? Let’s get to know these reasons below.
Easy To Set Up
Unlike before, when website development is extremely time-consuming since it needs all the attention and skill of a number of developers, Shopify makes the process so much easier. Here, you can easily set up your own Shopify eCommerce website without needing many technical skills. This is made possible by its user-friendly interface that is intuitive, making it very easy to navigate even on your first try.
In recent years, mobile-friendliness has become one of the top SEO (Search Engine Optimization) factors that will help your website stand out from your competitors. Also, by making your website mobile-friendly, a whole host of customers that are mainly mobile users will be attracted to your website.
Shopify is made with mobile responsiveness attributes. Moreover, you can easily access your Shopify store from an iOS or Android application if you are on the go.
There are many built-in tools in Shopify that will help you achieve your business goals for your eCommerce website. It is highly versatile and can easily adapt to your business needs. For instance, there are tools that allow you to highlight your products during a sale or a product launch. Or you can also offer coupons and discounts or provide different shipping options. Moreover, it’s easy to control the inventory, fulfillment, and shipping of your products on the platform.
Also, with the help of the best eCommerce marketing agencies, such as Nivara, you may customize the design of your website. This allows you to provide a unique experience to your customers whenever they visit your website.
Secure and Reliable
Of course, website security is a must to keep all your company and customer data secure. So, you’ll need a platform that is secure and reliable. Fortunately, Shopify offers SSL certification as well as PCI that is responsible for encrypting data. There, you are confident that all the confidential information is well-protected. Also, to give your customers a reliable payment option, you may even integrate a suitable payment gateway.
Access to Marketing and SEO Tools
After setting up your website, it’s time to get it out there for your customers to find. But to do this, you’ll need a good SEO strategy. Shopify bridges this gap by offering you marketing and SEO tools. For example, you can connect your business’ social media accounts, create product reviews, or launch an email marketing campaign when a visitor signs up. In addition, what makes Shopify advantageous when it comes to SEO is that it helps your website rank in SERPs (Search Engine Results Pages) through very clean code.
Ready to get started in building your eCommerce website in Shopify? Schedule a meeting with the Nivara team today!