In the previous blog, we studied CRO (Conversion Rate Optimization) and the 5-step process to enhance CRO. You can read it here if you still haven’t.
Moving on, in today’s blog, we will be talking about the importance of CRO - how important it is for your business/brand to grow. And why is it essential to take CRO seriously?
Conversion rates offer the necessary information that helps determine how well you reach your marketing objective. Your objectives may include increased AOV (Average Order Value), sign-ups for newsletters or emails, product recommendations, and inquiries. The goal is to get people to follow through.
Website Conversion Rate
Conversion rates are usually represented by a percentage. It is calculated using the following formula.
Suppose a person visits your website or reads your newsletter/email. They must find a relevant call to action, a link or button that prompts them to act. Your CTA must attract more clicks and persuade the visitors to take the desired action. Conversion rates indicate your effectiveness. Furthermore, it also tells you how well visitors respond to your content and website - colors, headlines, subject lines, font, layout, etc.
Your website conversion rate below 2% indicates that you need to change your marketing strategy or UI/UX design. It requires you to look at your landing pages, website design, and email campaigns.
Often, a good conversion rate falls between 2% and 10%, depending on traffic and customer interest in the products you sell. It is not possible to increase your rate from 1% to 10% overnight, but it’s something that you can achieve with consistent efforts.
What happens if you fail to increase the conversion rate?
Choosing to do nothing and waiting for customers to respond to your marketing efforts will not result in anything. And unfortunately, it might become the reason behind your business failure. If you can’t increase the number of customers, your business won’t thrive.
Many times, making simple changes to your content or revamping your landing page may get people to follow you. And hence, it’s worth devoting some time to converting visitors into paying customers.
What can you do to increase your conversion rate?
You can begin by conducting A/B testing for design layouts, fonts, or content. Another thing that you can do is to change the placement and text of the call-to-action buttons to test which one drives more traffic to your website or landing page.
The more tests you conduct, the better your chances of increasing your rates. You can contact us if you want to save yourself the legwork. Our pre-vetted experts stay updated with the latest market trends and do thorough research on your prospective market to help you increase your sales.