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Unlike physical stores, customers in online stores can't test out a product to see whether it fits them or not. When there is no size information available, customers may contact the store owner or leave the website altogether because they do not have the time to inquire.
It is for this very reason that size charts are a must for eCommerce websites, especially for those selling apparel. It may look unassuming, but size charts actually help with conversions. This is mostly because customers only buy products they knew would fit. Get size chart popups for your online store today with Nivara.