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Customers leaving the checkout page without buying the cart products? Well, refreshing page, again and again, to see the total amount might be the culprit here.
Customers cannot engage 100 percent when they have to discontinue their shopping just to refresh the cart page. The update button on carts is an old-school and a huge customer distractor.
What is the solution?
Simple. Have your online store cart updated automatically on quantity change. Imagine how much time it would save and it can fasten the buying process which eventually results in profit.
How is this possible? This is done with Ajax, a set of web development techniques, which provides a seamless user experience.