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Products that have more variety tend to sell more. Customers just love it when the products they like also comes in their favorite colors, or colors that fit their skin tone. To effectively showcase the color variety of your products, you can use a "show color swatches" feature on the collection page.
The "show color variants as separate products," however, allows customers to see all the color variants of the product on the collection page, while also allowing them to change the selected product on the product page.
Want to give this feature a try? Let the Nivara team do it for you!