You may be losing potential customers right at the last second. A visitor browses your site, adds items to their cart, and then, just as quickly as they arrived, they're gone. No purchase. No sign-up. Just another abandoned session. Frustrating, right?
But what if you could catch them before they leave? Exit intent popups are last-minute saviors that turn visitors into buyers. These are a great way to boost sales and drive conversions. Let's explore how you can use exit-intent popups to increase online sales and conversions.
What is an exit intent popup?
A website triggers an exit-intent popup when a user is about to leave a web page. Designed to seize visitors' attention and prompt action before leaving the page, these popups actively promote discounts, loyalty programs, and other incentives to drive conversions.
As the name suggests, it pops up as soon as a visitor tries to leave the website by clicking the back button, closing the window, or navigating to a new URL. Studies show that the average bounce rate for websites is around 47%, meaning nearly half of all visitors leave without taking any action.
According to a study by OptinMonster, exit-intent popups can recover 10-15% of lost visitors, significantly increasing the chances of converting them into buyers. Moreover, businesses that effectively utilize exit-intent popups have seen conversion rates increase by up to 35%, making them a vital tool in any digital marketing strategy.
The exit-intent popup is a great way to entice users to remain on the website. In addition, it is an excellent tool for any business looking to increase online sales and conversions.
Do exit intent popups work on mobile?
Exit intent popups are a powerful tool for digital marketers, as they capture the attention of website visitors right before they leave the page. Until recently, desktop versions of websites primarily used these popups, but the rise of mobile internet usage has also popularized them on mobile sites. But do these popups really work on mobile?
The answer is yes, they do. By creating an engaging and compelling mobile popup, you can increase your chances of turning visitors into buyers. With the right content and presentation, exit-intent popups can be a powerful tool in driving conversions.
Exit-intent popups can be as effective on mobile devices as on desktops. According to a report by Statista, over 62.54% of global website traffic comes from mobile devices. Therefore, it's important to ensure that exit-intent popups work well on mobile platforms.
To maximize their effectiveness, consider certain factors. For instance, adapt the popup size for the mobile screen to fit within the viewable area. Also, design exit-intent popups to be as user-friendly as possible. Finally, they should be easy to understand and clear, as mobile users don't have the same amount of time or patience as desktop users.
Other factors to consider:
Another critical factor to consider is the timing of the popup. The popup is usually triggered on the desktop when the user moves the mouse cursor to the page top. However, this doesn't apply to mobile, as it doesn't have the same cursor type.
Instead, the popup should be triggered when the user scrolls to the bottom or starts to type in the URL bar. This will ensure that the popup is displayed at the right time when the user is about to leave the page.
Finally, it's important to remember that exit-intent popups should not be intrusive. They should be designed in a way that doesn't interfere with the user's browsing experience. The best exit-intent popups convert at a rate of 5-10%, but poorly designed ones can lead to frustration and increased bounce rates.
How do exit intent popups increase online sales and conversion rates?
Exit-intent popups are a powerful tool for increasing conversions and sales on any website. They appear when a visitor is about to leave and provide them with a special offer or incentive to stay.
Many websites use these popups to encourage visitors to take a desired action, such as signing up for a newsletter, making a purchase, or downloading a free resource.
Exit-intent popups can be triggered by various behaviors, such as moving the mouse to the top of the page or scrolling to the bottom. By tracking these behaviors, the exit-intent popups can detect when a visitor is about to leave the website and offer them a special offer to stay.
This ensures that the offer appears when the visitor is most likely to take action, increasing the chances of conversion.
Stats that prove the effectiveness:
- Neil Patel reports that exit-intent popups can increase online sales and conversion rates by 3-10% on average.
- Sleeknote found that adding exit-intent popups to an eCommerce site increased their email opt-ins by 132%.
- Shopify revealed that online stores implementing exit popups saw a 17.12% boost in recovered cart abandonments.
These popups can also be used to segment visitors and target them with more relevant offers. For example, a website may offer a discount code to new visitors and a free shipping offer to returning visitors.
By segmenting visitors and targeting them with the most relevant offer, exit-intent popups can help increase online sales and conversions.
Additionally, these popups offer a valuable opportunity to collect visitor data. A website can collect the email addresses of visitors who sign up for a newsletter or gather data on the types of offers that are most effective at driving conversions. This data can then be used to optimize the popup.
General principles to help you succeed with exit intent popups
Exit-intent popups can be an effective way to boost user engagement and grow sales. However, to ensure your popup strategy is successful, you should consider some fundamental principles.
-
Make it relevant
Ensure your popup is relevant to the user experience. If a visitor is about to leave, give them an offer or resource that might change their mind.
-
Keep it simple
Use concise text and a clear call to action. The best-performing popups have fewer than 40 words.
-
Avoid intrusiveness
Ensure that the popup does not disrupt the user experience. It should be unobtrusive and easy to close.
-
Provide value
Offer something enticing, like a discount, exclusive content, or a freebie, in exchange for the visitor's time.
How do exit-intent popups work?
Exit-intent popups are a great way to grab the attention of visitors who are about to leave a website. By using targeted messages and clear calls to action, they can persuade visitors to stay, engage more, and convert.
Here's everything you need to know about how exit intent popups work and how they can benefit your business:
1. Re-focus visitors' attention
Exit-intent popups are like a last chance to catch visitors' attention before they leave your website. They can offer something interesting or important, which can redirect their focus back to your products or services. This can help keep them interested and increase the chances of turning them into customers.
2. Create a sense of urgency
One of the reasons behind exit-intent popups is urgency. By creating a sense of urgency, you can encourage visitors to take action. Limited-time offers or exclusive discounts can effectively create a sense of urgency and convince visitors to purchase.
3. Prevent cart abandonment and save sales
Cart abandonment is a common challenge faced by eCommerce businesses. Exit-intent popups lets you incentivize visitors to complete their purchase. By reminding them of the items in their cart or giving a special discount, you can convince them to reconsider.
4. Promote special offers
Exit-intent popups are an excellent tool for promoting special offers, such as discounts, free shipping, or exclusive deals. You can attract visitors who might have missed a purchase by displaying these offers at the right moment. This not only boosts conversion rates but also encourages repeat purchases.
5. Act as lead magnets
Exit-intent popups let you gather visitors' email addresses & build your email list. This will help you get leads and establish potential long-term customer relationships.
Conclusion
Exit-intent popups are clearly worth it! They help keep the message simple and concise while capturing the user's attention before they exit the page. The popup appears when a user tries to navigate away from the page or clicks the back button on their browser. The mouse cursor's movement triggers it to the top of the page or when they scroll to the bottom.
Designed to offer discounts, free trials & other incentives, these popups increase online sales. Though they may seem intrusive, exit-intent popups provide measurable benefits for businesses.
So if you're looking to implement exit-intent popups on your website, now is the time. Get in touch with us to optimize your site!
