
How Nivara Commerce Achieved an 82% Increase in Conversion Rates for Wetsu?
WETSU is a veteran-owned brand delivering bold, Airborne-inspired apparel and gear that celebrates the legacy and grit of the paratrooper community.
20% Increase in Customer Retention
30% Increase in Organic Traffic
25% Increase in Conversion Rates
Iwon Organics offers organic, plant-based snacks that combine balanced nutrition with bold flavors.
They wanted to create a positive first impression on their potential customers. For this, they needed a fantastic website to initiate leads and boost conversions. But more importantly, they wanted a website that would offer a positive user experience and facilitate easy access and navigation for visitors.
At Nivara, we understand that a poor web design may hamper the website's performance, preventing business expansion in terms of size and reputation. Therefore, our web designers ensured a design that would grab customers' gaze and guide them exactly where they should look. As a result, we helped them improve their brand perception and credibility while building lasting customer relationships.
Iwon Organics needed a modern, functional website that aligned with their health-conscious brand values. Their existing site lacked ease of navigation, making it difficult for users to browse, explore, and complete purchases effortlessly.
Entering a competitive market, Iwon Organics needed unique, tailored functionalities to differentiate their store. The lack of personalized tools made the experience feel generic and less memorable for first-time visitors.
The brand needed tools to retain users, encourage repeat purchases, and improve on-site engagement. Without subscriptions or recs, customer engagement remained low.
Without SEO optimization or analytics tracking, Iwon Organics was missing out on valuable visibility and performance insights, resulting in fewer site visitors and reduced conversions.
We redesigned the site with a clean, intuitive interface tailored to health-conscious shoppers. The user journey was streamlined, products were easy to find, and the checkout process was easy across both desktop and mobile.
We added product filters, subscription options, and personalized search features, giving customers control, convenience, and reasons to return. These features positioned Iwon Organics as a standout organic food store.
We implemented subscription options for recurring purchases and dynamic product discovery tools based on user behavior, leading to improved retention and customer satisfaction
We optimized site content for better search visibility and integrated analytics tools for data-driven improvements, boosting both organic traffic and conversion rates.
The result was a fully functional, beautifully designed website that met Iwon Organics' goals:
At Nivara Commerce, we loved tackling unique development challenges and proactively added subtle features and functionalities that thrilled Iwon Organics. The result is an elegantly designed website that accentuates its attention to quality and provides customers with a simple yet refined shopping experience.
To help them provide their clients with a genuine and tailored experience, we at Nivara Commerce merged their unique concept with a unique online store. Our team created everything for them from scratch, from design to development, leaving no detail untouched.
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