
How Nivara Commerce Achieved an 82% Increase in Conversion Rates for Wetsu?
WETSU is a veteran-owned brand delivering bold, Airborne-inspired apparel and gear that celebrates the legacy and grit of the paratrooper community.
50% Faster Website Load Time
30% Reduction in Cart Abandonment Rate
40% In Average Order Value (AOV)
It is extremely important for businesses to remain competitive in the fast-paced eCommerce world. One of our clients, For Youth - a leading name in the cellular health supplements industry, wanted the same. They faced a significant challenge and reached out to us with their problems. They operated six websites on Squarespace and planned to expand with four more.
Recognizing the need for a more streamlined and high-performance solution, we proposed migrating to Shopify. Keep reading to find out how Nivara Commerce’s expertise turned complex challenges into seamless solutions.
For Youth wanted to offer each of their 3 products in multiple formats - single units, multi-packs, and subscriptions, resulting in the need to manage 6 unique SKUs across various combinations. Most platforms didn’t support this structure out of the box.
They needed a customizable subscription setup to handle various formats and display dynamic pricing, a feature most apps didn’t support natively. They also wanted subscription options to blend seamlessly into the shopping experience without disrupting the user journey.
They needed to move their entire storefront to Shopify while maintaining content integrity and improving performance. The shift was crucial for scalability and long-term growth. It’d also unlock access to Shopify’s advanced commerce features.
Managing logistics and performance across 10 different regions was a challenge, especially without the right eCommerce infrastructure or localized support systems in place.
They wanted a redesign that reflected their brand while keeping performance intact. Balancing sleek visuals with fast load times was key to maintaining customer trust and satisfaction.
We collaborated with Loop to build a tailored system that could handle complex SKU structures across one-time purchases and subscriptions. Our solution maintained operational clarity while enabling flexibility in how products were offered.
We worked closely with Loop’s support team to build custom flows that supported both discount-based and fixed-price savings. We also created widgets with personalized layouts for seamless UX integration and added functionality to display per-day pricing.
We handled the entire migration from Squarespace to Shopify, preserving content and design integrity. The shift improved site performance and unlocked advanced Shopify features like Shopify Markets for better international operations.
We implemented Shopify Markets to streamline management across all 10 regions, enabling localized operations, pricing, and logistics for smoother global commerce.
We built a new Shopify theme from scratch that stayed true to For Youth’s visual identity. The new design improved usability, and our backend optimizations ensured site speed and efficiency remained high despite added functionality.
The migration to Shopify and the custom solutions provided by Nivara Commerce achieved remarkable results:
For Youth’s migration from Squarespace to Shopify exemplifies the significance of planned migration and custom development. By addressing complex SKU management, custom subscription requirements, and ensuring seamless performance, we delivered comprehensive solutions that enhanced operational efficiency and customer satisfaction. This success story is the proof of how tailored solutions turn challenges into opportunities for growth & excellence in the eCommerce landscape.
eCommerce & Shopify Expert
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