How Nivara Commerce Achieved a 40% Increase in AOV for For Youth?

The results

50% Faster Website Load Time

30% Reduction in Cart Abandonment Rate

40% In Average Order Value (AOV)

Introduction

It is extremely important for businesses to remain competitive in the fast-paced eCommerce world. One of our clients, For Youth - a leading name in the cellular health supplements industry, wanted the same. They faced a significant challenge and reached out to us with their problems. They operated six websites on Squarespace and planned to expand with four more.

Recognizing the need for a more streamlined and high-performance solution, we proposed migrating to Shopify. Keep reading to find out how Nivara Commerce’s expertise turned complex challenges into seamless solutions.

The challenges and our solutions

The challenges
Complex SKU mapping

For Youth wanted to offer each of their 3 products in multiple formats - single units, multi-packs, and subscriptions, resulting in the need to manage 6 unique SKUs across various combinations. Most platforms didn’t support this structure out of the box.

Subscription-based selling

They needed a customizable subscription setup to handle various formats and display dynamic pricing, a feature most apps didn’t support natively. They also wanted subscription options to blend seamlessly into the shopping experience without disrupting the user journey.

Squarespace to Shopify Migration

They needed to move their entire storefront to Shopify while maintaining content integrity and improving performance. The shift was crucial for scalability and long-term growth. It’d also unlock access to Shopify’s advanced commerce features.

Operating across 10 markets

Managing logistics and performance across 10 different regions was a challenge, especially without the right eCommerce infrastructure or localized support systems in place.

Maintaining design aesthetic & speed

They wanted a redesign that reflected their brand while keeping performance intact. Balancing sleek visuals with fast load times was key to maintaining customer trust and satisfaction.

Our Solutions
Custom SKU management system

We collaborated with Loop to build a tailored system that could handle complex SKU structures across one-time purchases and subscriptions. Our solution maintained operational clarity while enabling flexibility in how products were offered.

Tailored subscription flows

We worked closely with Loop’s support team to build custom flows that supported both discount-based and fixed-price savings. We also created widgets with personalized layouts for seamless UX integration and added functionality to display per-day pricing.

Seamless platform migration

We handled the entire migration from Squarespace to Shopify, preserving content and design integrity. The shift improved site performance and unlocked advanced Shopify features like Shopify Markets for better international operations.

Multi-market setup using Shopify Markets

We implemented Shopify Markets to streamline management across all 10 regions, enabling localized operations, pricing, and logistics for smoother global commerce.

Custom theme design & optimization

We built a new Shopify theme from scratch that stayed true to For Youth’s visual identity. The new design improved usability, and our backend optimizations ensured site speed and efficiency remained high despite added functionality.

The outcome

The migration to Shopify and the custom solutions provided by Nivara Commerce achieved remarkable results:

  • Improved Performance
    Shopify facilitated a smoother, faster shopping experience, accommodating For Youth’s growing needs.
  • Enhanced Functionality
    The custom subscription flows and SKU management solutions met the client’s requirements, offering flexibility & efficiency.
  • Aesthetic Excellence
    The redesigned store not only looked great but also performed optimally, contributing to a more engaging and satisfying customer experience.

Conclusion

For Youth’s migration from Squarespace to Shopify exemplifies the significance of planned migration and custom development. By addressing complex SKU management, custom subscription requirements, and ensuring seamless performance, we delivered comprehensive solutions that enhanced operational efficiency and customer satisfaction. This success story is the proof of how tailored solutions turn challenges into opportunities for growth & excellence in the eCommerce landscape.

Rebuilt from the Ground Up – Thank You, Nivara!

We want to extend our gratitude to the Nivara team for completely rebuilding our website from scratch. They designed and developed a fresh, modern platform that perfectly aligns with our mission. The process was efficient, communication clear, and the final result is impressive in both feel and functionality. We’re delighted with the outcome!

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Ankush Singh

eCommerce & Shopify Expert

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