For Youth is a wellness startup specializing in cellular health supplements designed to repair, protect, and cleanse cells, promoting longevity and combating aging.
Faster Website Load Time
Reduction in Cart Abandonment Rate
In Average Order Value (AOV)
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It is extremely important for businesses to remain competitive in the fast-paced eCommerce world. One of our clients, For Youth - a leading name in the supplements industry, wanted the same. They faced a significant challenge and reached out to us with their problems. They operated six websites on Squarespace and planned to expand with four more.
Recognizing the need for a more streamlined and high-performance solution, we proposed migrating to Shopify. Keep reading to find out how Nivara Commerce’s expertise turned complex challenges into seamless solutions.
For Youth’s main challenge was managing a complex SKU mapping system with their fulfillment partner. They wanted to offer their products in various formats:
This complexity resulted in the need to manage 6 SKUs for 3 products - three for one-time purchases and three for subscriptions, a feature not available in the market. Additionally, they also wanted to display the per-day price of the product.
At Nivara Commerce, we understood that the project’s success hinged on several key aspects:
Seamless Migration to Shopify: Moving from Squarespace to Shopify was essential for improved performance and scalability. Shopify’s advanced features, including Shopify Markets, were ideal for managing operations across multiple locations - in this case, 10.
To address the SKU management and subscription requirements, we turned to Loop, a subscription-based app. We needed to create custom flows to handle diverse product options and subscription models while maintaining system integrity.
The migration and customization needed to enhance functionality without compromising site speed, performance, or visual appeal.
We started with a migration plan, transferring For Youth’s sites to Shopify while preserving the content and design integrity. Our team implemented Shopify Markets to enable effective operations management across 10 different locations, enhancing global reach.
Given that no existing app met For Youth’s specific needs, we developed innovative solutions:
We collaborated with Loop - a subscription-based app to created a system to manage 6 SKUs for 3 products, accommodating both one-time purchases and subscriptions.
Collaborating with Loop’s support team, we designed custom subscription flows to meet the client’s needs, including:
Displaying both discount percentages and fixed price savings.
Developing tailored layouts for widgets to ensure seamless integration of subscription options into the UX.
Implementing functionality to display the per-day price of products, enhancing transparency for customers.
We undertook a complete redesign of the store to align with For Youth’s brand and improve user experience, including:
Creating a new theme from scratch, ensuring it was both visually appealing & functional. The design reflected the brand’s identity while optimizing user engagement & conversion.
Throughout the redesign, we focused on maintaining site speed & performance, ensuring that enhancements did not impact the site’s efficiency.
The migration to Shopify and the custom solutions provided by Nivara Commerce achieved remarkable results:
Shopify facilitated a smoother, faster shopping experience, accommodating For Youth’s growing needs.
The custom subscription flows and SKU management solutions met the client’s requirements, offering flexibility & efficiency.
The redesigned store not only looked great but also performed optimally, contributing to a more engaging and satisfying customer experience.
For Youth’s migration from Squarespace to Shopify exemplifies the significance of planned migration and custom development. By addressing complex SKU management, custom subscription requirements, and ensuring seamless performance, we delivered comprehensive solutions that enhanced operational efficiency and customer satisfaction. This success story is the proof of how tailored solutions turn challenges into opportunities for growth & excellence in the eCommerce landscape.
It is extremely important for businesses to remain competitive in the fast-paced eCommerce world.
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