How Nivara Commerce Increased 25% Organic Traffic for TRNK?

The results

35% Faster Website Load Time

25% Increase in Organic Traffic

20% Growth in Conversion Rate

Introduction

In today’s competitive eCommerce landscape, maintaining a seamless shopping experience is crucial for success. TRNK, a renowned name in modern home furnishings, faced challenges with an outdated Shopify theme that limited site performance and flexibility. They needed a robust solution to enhance product page functionalities, improve manageability, and ensure long-term optimization.

Recognizing these needs, Nivara Commerce proposed upgrading their store to Shopify's Dawn 2.0 theme. Our expertise enabled TRNK to overcome technical hurdles, streamline backend processes, and boost their online presence. Keep reading to discover how Nivara Commerce delivered a tailored solution for TRNK's unique requirements.

The challenges and our solutions

The challenges
Outdated theme architecture

TRNK was using an older Shopify theme that limited customization, site speed, and flexibility, affecting both performance, scalability, and the ability to evolve seamlessly with changing brand needs.

Limited product page functionality

TRNK’s product pages lacked the structure needed for efficient backend management and dynamic content display, causing internal inefficiencies and user friction during product exploration.

Lack of ongoing technical support

TRNK required consistent maintenance to resolve issues promptly and maintain the site at peak performance, especially during traffic spikes or seasonal updates.

Low search visibility

The website lacked foundational SEO practices, which affected organic discoverability, traffic generation, and long-term visibility in a competitive online market.

Our Solutions
Upgraded to Dawn 2.0 theme

We migrated TRNK’s site to Shopify’s latest Dawn 2.0 theme, improving site performance, design flexibility, and responsiveness across devices. The upgrade ensured faster load times and a modern, stable foundation.

Enhanced product pages

We customized the product pages for easier data handling and improved frontend experience. This allowed TRNK’s team to update content efficiently, providing customers with a more informative and interactive shopping experience.

Continuous support & maintenance

We provided ongoing technical assistance, handling updates, bug fixes, and performance monitoring to ensure the site remained stable, secure, and up to date.

Implemented SEO best practices

We optimized meta tags, improved site structure, and followed SEO guidelines to boost TRNK’s visibility in search engines and drive qualified organic traffic.

The outcome

The collaboration with Nivara Commerce resulted in significant improvements:

  • Enhanced Website Performance
    The Dawn 2.0 upgrade improved loading times and overall site responsiveness.
  • Streamlined Product Management
    Backend enhancements simplified product updates and catalog management.
  • Consistent Support
    Ongoing maintenance ensured peak performance and quick issue resolution.
  • Improved SEO Rankings
    SEO strategies drove increased organic visibility and customer engagement.

Conclusion

TRNK's transformation through Shopify's Dawn 2.0 theme and tailored enhancements highlights the value of strategic upgrades and ongoing support. By addressing key challenges in theme functionality, product page management, and SEO, Nivara Commerce delivered a seamless and efficient digital experience. This collaboration showcases how thoughtful solutions can drive performance, growth, and long-term success in the eCommerce space.

Ready to transform your online store? Partner with Nivara Commerce today!

Thoughtful Redesign & Smooth Development – Thank You, Nivara

On behalf of TRNK NYC, we’re grateful to the Nivara team for their excellent work in redesigning and developing our website. They brought a thoughtful, modern aesthetic that reflects our brand, while also improving functionality and user experience. The collaboration was seamless, and the final result speaks for itself.

Tariq
TRNK

profile
Ankush Singh

eCommerce & Shopify Expert

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