
How Nivara Commerce Achieved an 82% Increase in Conversion Rates for Wetsu?
WETSU is a veteran-owned brand delivering bold, Airborne-inspired apparel and gear that celebrates the legacy and grit of the paratrooper community.
35% Faster Website Load Time
25% Increase in Organic Traffic
20% Growth in Conversion Rate
In today’s competitive eCommerce landscape, maintaining a seamless shopping experience is crucial for success. TRNK, a renowned name in modern home furnishings, faced challenges with an outdated Shopify theme that limited site performance and flexibility. They needed a robust solution to enhance product page functionalities, improve manageability, and ensure long-term optimization.
Recognizing these needs, Nivara Commerce proposed upgrading their store to Shopify's Dawn 2.0 theme. Our expertise enabled TRNK to overcome technical hurdles, streamline backend processes, and boost their online presence. Keep reading to discover how Nivara Commerce delivered a tailored solution for TRNK's unique requirements.
TRNK was using an older Shopify theme that limited customization, site speed, and flexibility, affecting both performance, scalability, and the ability to evolve seamlessly with changing brand needs.
TRNK’s product pages lacked the structure needed for efficient backend management and dynamic content display, causing internal inefficiencies and user friction during product exploration.
TRNK required consistent maintenance to resolve issues promptly and maintain the site at peak performance, especially during traffic spikes or seasonal updates.
The website lacked foundational SEO practices, which affected organic discoverability, traffic generation, and long-term visibility in a competitive online market.
We migrated TRNK’s site to Shopify’s latest Dawn 2.0 theme, improving site performance, design flexibility, and responsiveness across devices. The upgrade ensured faster load times and a modern, stable foundation.
We customized the product pages for easier data handling and improved frontend experience. This allowed TRNK’s team to update content efficiently, providing customers with a more informative and interactive shopping experience.
We provided ongoing technical assistance, handling updates, bug fixes, and performance monitoring to ensure the site remained stable, secure, and up to date.
We optimized meta tags, improved site structure, and followed SEO guidelines to boost TRNK’s visibility in search engines and drive qualified organic traffic.
The collaboration with Nivara Commerce resulted in significant improvements:
TRNK's transformation through Shopify's Dawn 2.0 theme and tailored enhancements highlights the value of strategic upgrades and ongoing support. By addressing key challenges in theme functionality, product page management, and SEO, Nivara Commerce delivered a seamless and efficient digital experience. This collaboration showcases how thoughtful solutions can drive performance, growth, and long-term success in the eCommerce space.
Ready to transform your online store? Partner with Nivara Commerce today!
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