MOHALA EYEWEAR

Mohala Eyewear is a women's eyewear brand making waves with innovative eyewear for women. It offers glasses to fit different nose bridges, face shapes & face widths.

50%

Increase in Lead Generation

35%

Reduction in Cart Abandonment

40%

Faster Website Load Times

ecommerce_branding_case-study-mohala-eyewear

Industry

Accessories

Country

USA

Company Type

Growing Brand

MOHALA EYEWEAR

Project Summary

Online shopping has become trendy among people, with almost half of their purchases currently being made online. Hence, businesses/brands need to cater to their requirements. In addition, having an online store widens the scope of sales, improves visibility, and increases reach.

Mohala Eyewear, a unique women's eyewear brand, wanted to launch itself online. So we helped them create an appealing and functional online store to reach a wider audience. From design to development, our team worked on everything from scratch and produced brilliant results.

What Problems Did The Client Face?

In the competitive world of eCommerce, Mohala Eyewear aimed to stand out with a unique brand identity and a seamless shopping experience. Their vision was clear: launch an exceptional online store that combined stunning design, responsive functionality, and an intuitive user interface. They needed a robust foundation to:

  • Capture quality leads.
  • Convert visitors into loyal customers.
  • Ensure an outstanding user experience across all devices.

Mohala Eyewear required a visually appealing and highly responsive website to showcase their personalized women’s eyewear collection. They needed a fully functional website built from scratch, with tailored features to drive conversions and improve operational efficiency. Balancing aesthetics with seamless navigation and performance was a top priority.

What Was Our Approach?

At Nivara Commerce, we understood that creating Mohala Eyewear's online store wasn’t just about aesthetics - it was about functionality and performance. Our approach focused on three key pillars:

Bespoke Website Design
  • Crafted a visually striking design that aligned with Mohala Eyewear’s brand identity.
  • Ensured responsiveness across devices for a flawless user experience.
  • Created intuitive navigation to simplify the shopping journey.
Custom Website Development
  • Built the website from scratch, integrating custom features tailored to their business goals.
  • Implemented backend functionalities to support scalability and growth.
  • Optimized checkout flows to reduce cart abandonment and improve conversions.
Performance Optimization
  • Ensured fast load times and high responsiveness.
  • Conducted rigorous testing to guarantee site stability post-launch.

How Did We Help?

At Nivara Commerce, we crafted a stunning and user-friendly website layout for Mohala Eyewear, seamlessly blending aesthetics with functionality. The design incorporated brand storytelling elements, ensuring every visual detail resonated with their identity while providing intuitive navigation for effortless browsing.

On the development front, we built tailored functionalities to address their unique requirements, including a flexible backend structure designed for future scalability. Additionally, we enhanced the shopping cart and checkout process to streamline conversions and improve customer satisfaction. To guarantee optimal performance, our team conducted extensive speed optimizations, ensuring smooth browsing experiences across all devices, with a strong emphasis on mobile-friendly designs for universal accessibility.

The Outcome

The collaboration between Mohala Eyewear and Nivara Commerce resulted in a highly functional and visually appealing online store. Key outcomes included:

Enhanced User Experience:

The website’s design and functionality provided customers with a seamless shopping experience.

Increased Lead Generation:

Improved website structure and optimized flows resulted in higher lead capture.

Optimized Performance:

Faster load times and responsive design ensured a frictionless experience across all devices.

Conclusion

Like many newcomers in the eCommerce industry, Mohala Eyewear wanted an online store to start. In addition, Mohala Eyewear wanted to capture leads that would convert into visitors. Therefore, we helped them build an authentic, functional, and feature-rich website with user-friendly designs.

At Nivara Commerce, we have tried to incorporate their passion into the online store to help them offer their customers an authentic and personalized experience. From design to development, our team did everything for them from scratch, leaving no stone unturned.

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