How Nivara Commerce Achieved a 50% Increase in Lead Generation for Mohala Eyewear?

The results

50% Increase in Lead Generation

35% Reduction in Cart Abandonment

40% Faster Website Load Times

Introduction

Online shopping has become trendy among people, with almost half of their purchases currently being made online. Hence, businesses/brands need to cater to their requirements. In addition, having an online store widens the scope of sales, improves visibility, and increases reach.

Mohala Eyewear, a unique women's eyewear brand, wanted to launch itself online. So we helped them create an appealing and functional online store to reach a wider audience. From design to development, our team worked on everything from scratch and produced brilliant results.

The challenges and our solutions

The challenges
Lack of online presence

Mohala Eyewear needed a fully functional website built from scratch to launch their brand, establish credibility, and support their unique positioning in the competitive eyewear market.

Unclear navigation

The shopping experience lacked flow and structure, making it harder to guide visitors from discovery to checkout without friction or confusion.

Need for visual storytelling

The brand wanted a design that reflected their values while showcasing the uniqueness of their women’s eyewear collection through compelling visuals and messaging.

Mobile responsiveness concerns

A seamless experience across devices was crucial, especially with mobile-first users dominating online shopping behavior and expecting lightning-fast, intuitive performance.

Cart abandonment

The brand needed a frictionless shopping experience to boost conversions and reduce checkout drop-offs caused by unnecessary steps or distractions.

Performance reliability

The site needed to perform well under real-world conditions without compromising speed or stability during peak traffic, high user sessions, and transactions.

Our Solutions
Custom website development

We built a high-performing website from scratch with custom features aligned to business goals, setting a strong digital foundation for brand launch, visibility, and long-term scalability.

Intuitive navigation

We created a clean, user-friendly layout with smart navigation that simplified the shopping experience and encouraged smooth product exploration.

Bespoke brand-aligned design

We designed a visually stunning website that echoed Mohala’s identity through storytelling elements and product-centered visuals, striking the right balance between beauty and clarity.

Mobile-optimized experience

We ensured the site worked flawlessly on all devices, with special focus on mobile design, delivering a smooth, high-conversion browsing experience.

Optimized cart & checkout flow

We streamlined the purchase process with improved CTAs and fewer steps, minimizing friction and guiding customers smoothly from cart to confirmation.

Performance & speed optimization

We conducted rigorous speed testing and backend improvements to ensure fast load times, reduced bounce rates, and a stable, responsive site across devices.

The outcome

The collaboration between Mohala Eyewear and Nivara Commerce resulted in a highly functional and visually appealing online store. Key outcomes included:

  • Enhanced User Experience
    The website’s design and functionality provided customers with a seamless shopping experience.
  • Increased Lead Generation
    Improved website structure and optimized flows resulted in higher lead capture.
  • Optimized Performance
    Faster load times and responsive design ensured a frictionless experience across all devices.

Conclusion

Like many newcomers in the eCommerce industry, Mohala Eyewear wanted an online store to start. In addition, Mohala Eyewear wanted to capture leads that would convert into visitors. Therefore, we helped them build an authentic, functional, and feature-rich website with user-friendly designs.

At Nivara Commerce, we have tried to incorporate their passion into the online store to help them offer their customers an authentic and personalized experience. From design to development, our team did everything for them from scratch, leaving no stone unturned.

Stylish & Smooth—Thank You, Nivara Team!

On behalf of Mohala Eyewear, we extend our thanks to the Nivara team for their fantastic redesign and development of our website. They delivered a sleek, modern look that truly reflects our brand, with a smooth user experience across desktop and mobile. The process was efficient and responsive— we’re very happy with the result!

The Mohala Eyewear Team
Mohala Eyewear

profile
Ankush Singh

eCommerce & Shopify Expert

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