How Nivara Commerce Improved Average Session Duration by 25% for Valyou?

The results

20% Reduction in Bounce Rate

35% Increase in Conversion Rate

25% Improvement in Average Session Duration

Introduction

Valyou is an online furniture house that offers its customers beautiful and undeniably stylish furniture. They wanted to create a furniture website where customers can find a collection of high-quality furniture with ease. The challenge was to create an online store that was easy for customers to navigate and helped them find what they were looking for without any hassle. In addition, Valyou wanted to have custom features on its product pages to help build trust among buyers so that they feel convenient and safe to order furniture online.

Understanding our client's requirements, our team added custom functionalities to their website, including product recommendations, social proof, search filters, product options, and more. We tweaked their website according to their requirements and offered them results that gave a glimpse into their modern and stylish approach.

The challenges and our solutions

The challenges
Lack of visual appeal

Valyou’s existing website didn’t reflect the brand’s modern, minimalist identity. The design felt dated, lacked visual refinement and cohesive structure, and didn’t instill trust or encourage deeper product exploration and meaningful engagement.

Poor user experience

The interface was clunky and unintuitive, with inconsistent layouts and unclear pathways, making it difficult for users to find products or browse with ease, especially during high-traffic sessions.

Missing trust-building elements

Valyou needed ways to earn customer confidence, especially with high-ticket purchases. The absence of social proof made the experience feel impersonal.

No personalization or recommendations

The website lacked intelligent product suggestions and tailored recommendations, leading to missed upselling, weak engagement, and fewer opportunities to boost cart value.

Limited product discovery

Customers struggled to find the right furniture due to basic filtering tools and a lack of customizable options like size, color, and finish, all of which reduced satisfaction and stalled conversions.

Site performance issues

With all the visual updates and added features, there was a risk of slowing down site performance.

Our Solutions
UI/UX redesign

We transformed the site’s look with a clean, elegant design that captured Valyou’s brand aesthetic. The new interface focused on simplicity, ease of navigation, and visual clarity to guide customers effortlessly through the shopping journey.

Streamlined UX

We built an intuitive layout that improved user flow, allowing shoppers to explore categories, view product options, and make decisions without friction. Every element was designed to enhance clarity and boost engagement.

Strategic use of social proof

We added customer testimonials and reviews directly to product pages, helping establish credibility and support decision-making at key conversion points.

Product recommendation integration

We implemented AI-based product suggestions based on browsing behavior and customer interest, boosting engagement and average order value (AOV).

Enhanced filters & customization

We introduced advanced search filters for price, material, and more, making it easier for users to explore. Plus, we added customizable product selectors so shoppers could tailor items to their exact preferences - all in one seamless flow.

Performance optimization

We ensured fast load times, smooth transitions, and a responsive design so the new features and visuals didn’t compromise browsing speed.

The outcome

The results of the website enhancements were immediately apparent:

  • Improved Conversion Rate
    The combination of a more engaging, easy-to-navigate site and custom features helped increase the conversion rate by 35%.
  • Reduced Bounce Rate
    With a more intuitive user interface and relevant product recommendations, visitors stayed longer on the site, leading to a 20% reduction in bounce rate.
  • Increased Customer Engagement
    The addition of social proof and personalized product suggestions contributed to a 25% improvement in average session duration, indicating higher customer interest and interaction with the brand.

Conclusion

Valyou Furniture’s revamped website successfully addresses their customer-centric goals by combining an elegant, minimalist design with custom functionalities that drive user engagement and trust. By improving UI/UX, implementing product recommendations, integrating social proof, and enhancing search filters, we helped them create an exceptional online shopping experience that not only boosted business performance but also aligned with their vision of offering high-quality, modern furniture. This project is a perfect example of how thoughtful design and strategic functionality can elevate a brand’s online presence, turning a good idea into a great customer experience.

Exceptional Website Enhancements – Thank You, Nivara

On behalf of Valyou Furniture, we wish to thank the Nivara team for their outstanding work on our website. They skillfully handled key development tasks—from layout improvements and mobile optimization to faster load times and enhanced checkout flow. Their clear communication and timely execution made the process seamless. We’re very pleased with the outcome and highly recommend Nivara for anyone in need of top-notch web development.

Shaul Rappaport
Valyou Furniture

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Ankush Singh

eCommerce & Shopify Expert

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