
How Nivara Commerce Achieved an 82% Increase in Conversion Rates for Wetsu?
WETSU is a veteran-owned brand delivering bold, Airborne-inspired apparel and gear that celebrates the legacy and grit of the paratrooper community.
20% Reduction in Bounce Rate
35% Increase in Conversion Rate
25% Improvement in Average Session Duration
Valyou is an online furniture house that offers its customers beautiful and undeniably stylish furniture. They wanted to create a furniture website where customers can find a collection of high-quality furniture with ease. The challenge was to create an online store that was easy for customers to navigate and helped them find what they were looking for without any hassle. In addition, Valyou wanted to have custom features on its product pages to help build trust among buyers so that they feel convenient and safe to order furniture online.
Understanding our client's requirements, our team added custom functionalities to their website, including product recommendations, social proof, search filters, product options, and more. We tweaked their website according to their requirements and offered them results that gave a glimpse into their modern and stylish approach.
Valyou’s existing website didn’t reflect the brand’s modern, minimalist identity. The design felt dated, lacked visual refinement and cohesive structure, and didn’t instill trust or encourage deeper product exploration and meaningful engagement.
The interface was clunky and unintuitive, with inconsistent layouts and unclear pathways, making it difficult for users to find products or browse with ease, especially during high-traffic sessions.
Valyou needed ways to earn customer confidence, especially with high-ticket purchases. The absence of social proof made the experience feel impersonal.
The website lacked intelligent product suggestions and tailored recommendations, leading to missed upselling, weak engagement, and fewer opportunities to boost cart value.
Customers struggled to find the right furniture due to basic filtering tools and a lack of customizable options like size, color, and finish, all of which reduced satisfaction and stalled conversions.
With all the visual updates and added features, there was a risk of slowing down site performance.
We transformed the site’s look with a clean, elegant design that captured Valyou’s brand aesthetic. The new interface focused on simplicity, ease of navigation, and visual clarity to guide customers effortlessly through the shopping journey.
We built an intuitive layout that improved user flow, allowing shoppers to explore categories, view product options, and make decisions without friction. Every element was designed to enhance clarity and boost engagement.
We added customer testimonials and reviews directly to product pages, helping establish credibility and support decision-making at key conversion points.
We implemented AI-based product suggestions based on browsing behavior and customer interest, boosting engagement and average order value (AOV).
We introduced advanced search filters for price, material, and more, making it easier for users to explore. Plus, we added customizable product selectors so shoppers could tailor items to their exact preferences - all in one seamless flow.
We ensured fast load times, smooth transitions, and a responsive design so the new features and visuals didn’t compromise browsing speed.
The results of the website enhancements were immediately apparent:
Valyou Furniture’s revamped website successfully addresses their customer-centric goals by combining an elegant, minimalist design with custom functionalities that drive user engagement and trust. By improving UI/UX, implementing product recommendations, integrating social proof, and enhancing search filters, we helped them create an exceptional online shopping experience that not only boosted business performance but also aligned with their vision of offering high-quality, modern furniture. This project is a perfect example of how thoughtful design and strategic functionality can elevate a brand’s online presence, turning a good idea into a great customer experience.
eCommerce & Shopify Expert
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