How Nivara Commerce Achieved an 82% Increase in Conversion Rates for Wetsu?
WETSU is a veteran-owned brand delivering bold, Airborne-inspired apparel and gear that celebrates the legacy and grit of the paratrooper community.
30% Improvement in Search Engine Rankings
50% Faster Page Load Times
40% Reduction in Bounce Rates
Every online store must upgrade with time to keep up with the ever-evolving technology and eCommerce. Kanka® Grill sells the world’s #1 portable rotisserie grill that allows barbeque lovers to relish delicious cookouts. Unfortunately, though it provides unique cooking equipment, its heavily outdated website was hindering the sale of its product.
Therefore, our developers helped upgrade the online store to combine a smooth product exploration experience with an improved user experience to engage potential customers fully. In addition, we upgraded the store from Shopify to Shopify 2.0 for better site performance and exploding traffic compared to the old store.
The website had high bounce rates, leading to a deteriorating, frustrating, and inconsistent user experience. This resulted in lower search engine rankings and steadily declining online sales performance.
With the soon-to-be-obsolete Shopify platform, Kanka® Grill found it increasingly difficult to meet Google's Core Web Vitals requirements, which were crucial for maintaining a competitive edge in the online market.
The brand needed a more scalable, future-ready, and conversion-focused solution to improve performance, enhance user experience, and modernize their website’s overall look, feel, and functionality.
We migrated the website from the outdated Brooklyn theme to the Dawn theme on Shopify 2.0. This upgrade improved load times, reduced bounce rates, and delivered a faster, smoother experience for visitors.
We optimized key performance metrics like LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift). This helped the site meet Google's benchmarks, improve usability, and boost rankings.
We implemented custom sections across all pages for design flexibility and upgraded meta fields for better SEO and product management. The site is now more scalable, visually modern, and easier to maintain.
The migration to Shopify 2.0 and the performance upgrades delivered outstanding results for Kanka® Grill:
At Nivara Commerce, we helped Kanka® Grill carry forward the years of innovation by assisting them in migrating their existing online store to Shopify 2.0 for enhanced performance. The efforts of our development team led to easy store migration from the Brooklyn theme to the Dawn theme (Shopify 2.0).
Our work with Kanka® Grill offered quicker load times and helped them take advantage of new features and functionality. Upgradation to Shopify 2.0 offers flexibility in page design as you can create custom sections on all pages, not just the home page. Furthermore, the updated website provides improved meta fields and enhanced configuration.

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