Project Summary
Every online store must upgrade with time to keep up with the ever-evolving technology and eCommerce. Kanka® Grill offers a versatile and portable rotisserie system that allows barbeque lovers to relish delicious cookouts. Unfortunately, though it provides unique cooking equipment, its heavily outdated website was hindering the sale of its product.
Therefore, our developers helped upgrade the online store to combine a smooth product exploration experience with an improved user experience to engage potential customers fully. In addition, we upgraded the store from Shopify to Shopify 2.0 for better site performance and exploding traffic compared to the old store.
What Problems Did The Client Face?
Kanka® Grill faced significant performance challenges with their eCommerce platform. Their main struggles included:
Slow Page Load Speed:
The website had high bounce rates, leading to a deteriorating user experience. This resulted in lower search engine rankings and declining sales.
Core Web Vitals Struggles:
With the soon-to-be-obsolete Shopify platform, Kanka® Grill found it increasingly difficult to meet Google's Core Web Vitals requirements, which were crucial for maintaining a competitive edge in the online market.
Need for an Advanced Theme Upgrade:
The brand needed a more scalable solution to improve performance, enhance user experience, and modernize their website's look and feel.
Recognizing these challenges, Kanka® Grill reached out to Nivara Commerce for a solution that would align with their premium brand standards and optimize their online store’s performance.
What Was Our Approach?
At Nivara Commerce, we knew that delivering a seamless migration and performance upgrade was essential to overcome these issues. Our solution included:
Migration to Shopify 2.0:
Transitioning from an outdated Shopify theme (Brooklyn) to the new and improved Shopify 2.0 (Dawn theme) to ensure faster page load times and greater customization flexibility.
Improvement of Core Web Vitals:
Optimizing the website's core web vitals, such as load speed, interactivity, and visual stability.
Enhanced Meta Fields and Customization:
Providing the client with the flexibility to create custom sections across all pages and improving meta fields for better product management and SEO.
How Did We Help?
Migration to Shopify 2.0
We successfully migrated Kanka® Grill’s online store to Shopify 2.0, ensuring they could leverage its enhanced features and performance capabilities. By switching from the Brooklyn theme to the Dawn theme, we helped Kanka® Grill drastically improve their page load speed and optimize their website for better performance.
Core Web Vitals Optimization
We focused on improving core web vitals, such as LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift), leading to faster load times and a better overall experience for users.
Improved Customization & Flexibility
With Shopify 2.0, we implemented the ability to create custom sections across all pages, not just the homepage. This gave Kanka® Grill more control over the design and layout of their site, allowing them to deliver a more dynamic and engaging customer experience.
Upgraded Meta Fields for Enhanced SEO
We upgraded the meta fields to allow for more detailed product information and optimized SEO capabilities, helping Kanka® Grill rank better in search engines and offer richer content to their customers.
The Outcome
The migration to Shopify 2.0 and the performance upgrades delivered outstanding results for Kanka® Grill:
Faster Page Load Times:
Reduced bounce rates and improved customer engagement.
Improved Core Web Vitals:
The website met Google’s Core Web Vitals requirements, helping Kanka® Grill rank better in search results.
Enhanced Customer Experience:
The new theme and custom sections created a more seamless and visually appealing shopping experience.
Scalable Growth:
With the upgraded site, Kanka® Grill is now better positioned to scale their online business, with more flexibility in design and backend management.
Conclusion
At Nivara Commerce, we helped Kanka® Grill carry forward the years of innovation by assisting them in migrating their existing online store to Shopify 2.0 for enhanced performance. The efforts of our development team led to easy store migration from the Brooklyn theme to the Dawn theme (Shopify 2.0).
Our work with Kanka® Grill offered quicker load times and helped them take advantage of new features and functionality. Upgradation to Shopify 2.0 offers flexibility in page design as you can create custom sections on all pages, not just the home page. Furthermore, the updated website provides improved meta fields and enhanced configuration.