How Nivara Commerce Achieved 45% Faster Page Load Speed for Luciee?

The results

45% Faster Page Load Speed

30% Improvement in Core Web Vitals

25% Increase in Mobile Responsiveness

Introduction

l u • c i e e is a women-led sustainable fashion and lifestyle brand specializing in women's clothing while standing at the forefront of fashion trends. The challenge was to upgrade the theme and design & develop a brand-new website. l u • c i e e wanted to elevate their online presence and deliver an enhanced user experience tailored to their target audience. In addition, they wanted a visually captivating website that reflected the brand's unique style and captured the essence of their fashion offerings.

Understanding our client requirements, our team at Nivara upgraded their website to Shopify 2.0 (Dawn theme). In addition, it implemented responsive design principles to optimize the store's accessibility across various devices. As a result, we helped them achieve an extraordinary website transformation, positioning the online women's clothing store for unparalleled success in the highly competitive eCommerce landscape.

The challenges and our solutions

The challenges
Improving core web vitals

l u • c i e e struggled to meet Google's Core Web Vitals benchmarks while operating on Shopify's outdated platform. This affected site performance, SEO rankings, and overall user experience.

Page load speed

A slow-loading website resulted in higher bounce rates, lower conversions, and declining search engine rankings. The client needed substantial improvements to ensure faster page load speeds and an enhanced browsing experience.

Limited design flexibility

The old Debut theme restricted their ability to customize pages beyond the homepage, hindering their ability to create engaging layouts across the site.

Our Solutions
Core web vitals optimization

We fine-tuned the website to meet Google's Core Web Vitals benchmarks. This included optimizing load speeds, reducing bounce rates, and improving overall search engine visibility and user experience.

Migration to Dawn theme

We migrated the store from Shopify's Debut theme to the faster, performance-optimized Dawn theme on Shopify 2.0. This drastically improved page load times and scalability, supporting both SEO and conversions.

Design flexibility & metafields

With Shopify 2.0 and the Dawn theme, we enabled section customization across pages and used advanced metafields for easier content and layout management without dev support.

The outcome

The migration to Shopify 2.0 and the custom enhancements provided by Nivara Commerce delivered impressive results:

  • 45% Faster Page Load Speed
    Enhanced site speed significantly reduced bounce rates and improved user retention.
  • 30% Improvement in Core Web Vitals
    The website met critical performance benchmarks set by Google.
  • Enhanced User Experience
    Improved design flexibility resulted in a visually appealing and seamless shopping experience.

Conclusion

Nivara Commerce played a pivotal role in assisting l u • c i e e with the migration of their online store to Shopify 2.0. Our dedicated development team ensured a smooth transition from the Debut to the Dawn theme, improving performance and user experience. In addition, this upgrade offered faster load times and the ability to create custom sections on all pages, enhancing page design flexibility.

Additionally, l u • c i e e benefited from improved meta fields and enhanced configuration, providing greater control over their website. Overall, our collaboration empowered l u • c i e e to leverage Shopify 2.0's features, unlocking enhanced performance and a seamless online shopping experience for their customers.

Elegant, Seamless, and On Brand – Thank You, Nivara

We want to thank the Nivara team for their exceptional work on our website. They captured our brand beautifully and delivered a clean, elegant, and user-friendly site. The process was smooth, communication was clear, and the final result has helped elevate our online presence. We're very happy with the outcome and highly recommend their team.

profile
Ankush Singh

eCommerce & Shopify Expert

What are you waiting for?
You’ve seen what we’ve done. Now let’s talk about what we could do together.

Explore More Case Studies

  • How Nivara Commerce Achieved an 82% Increase in Conversion Rates for Wetsu?

    WETSU is a veteran-owned brand delivering bold, Airborne-inspired apparel and gear that celebrates the legacy and grit of the paratrooper community.

    Increase in Conversion Rates

    82%

    nivara-graph
  • How Nivara Commerce Achieved a 99% Increase in Website Uptime for Dr. Brace?

    Dr. Brace is a premium orthopedic brand offering innovative support products designed to enhance comfort, mobility, and well-being for individuals seeking relief and better posture.

    Increase in page views per session

    75%

    nivara-graph
  • How Nivara Commerce Achieved a 78% Increase in Organic Traffic for Muggu Skincare?

    Muggu Skincare is a skincare brand inspired by the traditional Indian art of rangoli. It offers nature-approved and science-approved skincare solutions for everyone, focusing on gentle yet powerful formulations for healthy, radiant skin.

    Increase in organic traffic

    78%

    nivara-graph
  • How Nivara Commerce Achieved a 40% Increase in AOV for For Youth?

    It is extremely important for businesses to remain competitive in the fast-paced eCommerce world.

    In Average Order Value (AOV)

    40%

    nivara-graph
  • How Nivara Commerce Increased 25% Organic Traffic for TRNK?

    TRNK is an LGBTQ+ owned business, a modern home furnishings brand offering a thoughtfully curated collection of furniture, decor, and design objects.

    Growth in Conversion Rate

    20%

    nivara-graph
  • How Nivara Commerce Achieved 45% Faster Page Load Speed for Luciee?

    l u • c i e e is a women-led sustainable fashion and lifestyle brand specializing in women's clothing while standing at the forefront of fashion trends.

    Improvement in Core Web Vitals

    30%

    nivara-graph
  • How Nivara Commerce Achieved a 30% Increase in Average Order Value for Bastion?

    Bastion is a leading purveyor of premium pens, watches, accessories, and apparel.

    Increased Average Order Value (AOV)

    30%

    nivara-graph
  • How Nivara Commerce Achieved a 30% Increase in Website Traffic for Maziya?

    Maziya is a jewelry store that offers a variety of gold rings, bracelets, earrings, and necklaces with real natural stones like rose quartz, Amazonite, or mother of pearl.

    Increase In Website Traffic

    30%

    nivara-graph
  • How Nivara Commerce Increased Conversion Rates by  30% for L'amore Beauty?

    L'amore Beauty is a beauty brand that sells a luxurious line of products. It sells stellar beauty products for everyone who wants to have beautiful skin

    Reduction in Bounce Rate

    40%

    nivara-graph
  • How Nivara Commerce Achieved an 85% Improvement in Customer Engagement for Keentu?

    KEENTU carries a selection of contemporary purses, accessories, jewelry, perfumes, home decor, and more. In addition, the boutique also stocks limited

    Increase in Online Sales

    75%

    nivara-graph
  • How Nivara Commerce Achieved a 50% Increase in Lead Generation for Mohala Eyewear?

    But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of

    Increase in Lead Generation

    50%

    nivara-graph
  • How Nivara Commerce Achieved a 20% Increase in Conversion Rates for Iwon Organics?

    Iwon Organics offers organic, plant-based snacks that combine balanced nutrition with bold flavors.

    Increase in Conversion Rates

    25%

    nivara-graph
  • How Nivara Commerce Improved Average Session Duration by 25% for Valyou?

    Valyou is an online furniture house that offers its customers beautiful and undeniably stylish furniture. From order to delivery, it takes care of everything.

    Increase in Conversion Rate

    35%

    nivara-graph
  • How Nivara Commerce Achieved a 20% Increase in Conversions for Almasika?

    Almasika is an elegant jewelry store that merges art, design, and culture to craft magnificent contemporary jewelry pieces.

    Increase in Organic Traffic

    30%

    nivara-graph
  • How Nivara Commerce Increased a 25% Average Order Value for Konscious Keto?

    Konscious Keto specializes in ketogenic products that promote healthy weight loss. The brand is committed to bringing you the highest quality keto products to transform

    Increase in Website Traffic

    50%

    nivara-graph
  • How Nivara Commerce Reduced 40% Bounce Rates for Kanka® Grill?

    Kanka® Grill sells the world’s #1 portable rotisserie grill. It’s a charcoal-free grilling solution featuring a battery-powered geared motor to rotate skewers for hours on a single charge.

    Reduction in Bounce Rates

    40%

    nivara-graph