
How Nivara Commerce Achieved an 82% Increase in Conversion Rates for Wetsu?
WETSU is a veteran-owned brand delivering bold, Airborne-inspired apparel and gear that celebrates the legacy and grit of the paratrooper community.
45% Faster Page Load Speed
30% Improvement in Core Web Vitals
25% Increase in Mobile Responsiveness
l u • c i e e is a women-led sustainable fashion and lifestyle brand specializing in women's clothing while standing at the forefront of fashion trends. The challenge was to upgrade the theme and design & develop a brand-new website. l u • c i e e wanted to elevate their online presence and deliver an enhanced user experience tailored to their target audience. In addition, they wanted a visually captivating website that reflected the brand's unique style and captured the essence of their fashion offerings.
Understanding our client requirements, our team at Nivara upgraded their website to Shopify 2.0 (Dawn theme). In addition, it implemented responsive design principles to optimize the store's accessibility across various devices. As a result, we helped them achieve an extraordinary website transformation, positioning the online women's clothing store for unparalleled success in the highly competitive eCommerce landscape.
l u • c i e e struggled to meet Google's Core Web Vitals benchmarks while operating on Shopify's outdated platform. This affected site performance, SEO rankings, and overall user experience.
A slow-loading website resulted in higher bounce rates, lower conversions, and declining search engine rankings. The client needed substantial improvements to ensure faster page load speeds and an enhanced browsing experience.
The old Debut theme restricted their ability to customize pages beyond the homepage, hindering their ability to create engaging layouts across the site.
We fine-tuned the website to meet Google's Core Web Vitals benchmarks. This included optimizing load speeds, reducing bounce rates, and improving overall search engine visibility and user experience.
We migrated the store from Shopify's Debut theme to the faster, performance-optimized Dawn theme on Shopify 2.0. This drastically improved page load times and scalability, supporting both SEO and conversions.
With Shopify 2.0 and the Dawn theme, we enabled section customization across pages and used advanced metafields for easier content and layout management without dev support.
The migration to Shopify 2.0 and the custom enhancements provided by Nivara Commerce delivered impressive results:
Nivara Commerce played a pivotal role in assisting l u • c i e e with the migration of their online store to Shopify 2.0. Our dedicated development team ensured a smooth transition from the Debut to the Dawn theme, improving performance and user experience. In addition, this upgrade offered faster load times and the ability to create custom sections on all pages, enhancing page design flexibility.
Additionally, l u • c i e e benefited from improved meta fields and enhanced configuration, providing greater control over their website. Overall, our collaboration empowered l u • c i e e to leverage Shopify 2.0's features, unlocking enhanced performance and a seamless online shopping experience for their customers.
eCommerce & Shopify Expert
Ready to start your first project?