LUCIEE

l u • c i e e is a women-led sustainable fashion and lifestyle brand specializing in women's clothing while standing at the forefront of fashion trends.

45%

Faster Page Load Speed

30%

Improvement in Core Web Vitals

25%

Increase in Mobile Responsiveness

scale_your_shopify_business_case_study_luciee

Industry

Fashion & Apparel

Country

USA

Company Type

Women's Clothing Brand

LUCIEE

Project Summary

The challenge was to upgrade the theme and design & develop a brand-new website. l u • c i e e wanted to elevate their online presence and deliver an enhanced user experience tailored to their target audience. In addition, they wanted a visually captivating website that reflected the brand's unique style and captured the essence of their fashion offerings.

Understanding our client requirements, our team at Nivara upgraded their website to Shopify 2.0 (Dawn theme). In addition, it implemented responsive design principles to optimize the store's accessibility across various devices. As a result, we helped them achieve an extraordinary website transformation, positioning the online women's clothing store for unparalleled success in the highly competitive eCommerce landscape.

What Problems Did The Client Face?

Improving Core Web Vitals

l u • c i e e struggled to meet Google's Core Web Vitals benchmarks while operating on Shopify's outdated platform. This affected site performance, SEO rankings, and overall user experience.

Page Load Speed

A slow-loading website resulted in higher bounce rates, lower conversions, and declining search engine rankings. The client needed substantial improvements to ensure faster page load speeds and an enhanced browsing experience.

Limited Design Flexibility

The old Debut theme restricted their ability to customize pages beyond the homepage, hindering their ability to create engaging layouts across the site.

What Was Our Approach?

At Nivara Commerce, we identified three key pillars to address l u • c i e e's challenges: We transitioned their store from the outdated Debut theme to Shopify's advanced Dawn theme, ensuring improved site performance, flexibility, and scalability. The Dawn theme allowed greater control over metafields, enabling the client to manage product and page data with more precision and customization. With Shopify 2.0, l u • c i e e could now add and customize sections across all pages, not just the homepage, offering better design control and flexibility.

How Did We Help?

Migration to Dawn Theme

We upgraded l u • c i e e's store to Shopify 2.0, providing enhanced design capabilities, faster load times, and better scalability for growth.

Core Web Vitals Optimization

Our team fine-tuned the site to meet Google's Core Web Vitals benchmarks, ensuring faster load speeds, reduced bounce rates, and improved search engine performance.

Enhanced Customization with Metafields

The improved metafield functionality enabled better product and content management, giving the client more control over their site's backend.

Design Flexibility Across Pages

With the Dawn theme, we implemented the ability to create unique sections across all pages, improving the overall user experience and visual appeal.

The Outcome

The migration to Shopify 2.0 and the custom enhancements provided by Nivara Commerce delivered impressive results:

45% Faster Page Load Speed:

Enhanced site speed significantly reduced bounce rates and improved user retention.

30% Improvement in Core Web Vitals:

The website met critical performance benchmarks set by Google.

Enhanced User Experience:

Improved design flexibility resulted in a visually appealing and seamless shopping experience.

Conclusion

Nivara Commerce played a pivotal role in assisting l u • c i e e with the migration of their online store to Shopify 2.0. Our dedicated development team ensured a smooth transition from the Debut to the Dawn theme, improving performance and user experience. In addition, this upgrade offered faster load times and the ability to create custom sections on all pages, enhancing page design flexibility.

Additionally, l u • c i e e benefited from improved meta fields and enhanced configuration, providing greater control over their website. Overall, our collaboration empowered l u • c i e e to leverage Shopify 2.0's features, unlocking enhanced performance and a seamless online shopping experience for their customers.

Share

Explore More Case Studies

  • shopify_agency_case-study-for-youth
    For Youth

    It is extremely important for businesses to remain competitive in the fast-paced eCommerce world.

  • scale_your_shopify_business_case_study_sangin_instruments
    Sangin Instruments

    Sangin Instruments is a leading provider of precision tools and measurement equipment, dedicated to delivering high-quality solutions for industries requiring accuracy and reliability.

  • Digital_Marketing_for_Ecommerce_Case_Study_Trnk
    Trnk

    TRNK is an LGBTQ+ owned business, a modern home furnishings brand offering a thoughtfully curated collection of furniture, decor, and design objects.

  • shopify_agency_bastion
    Bastion

    Bastion is a leading purveyor of premium pens, watches, accessories, and apparel.

  • scale_your_shopify_business_case_study_luciee
    Luciee

    l u • c i e e is a women-led sustainable fashion and lifestyle brand specializing in women's clothing while standing at the forefront of fashion trends.

  • Digital_Marketing_for_Ecommerce_Case_Study_Maziya
    Maziya

    Maziya is a jewelry store that offers a variety of gold rings, bracelets, earrings, and necklaces with real natural stones like rose quartz, Amazonite, or mother of pearl.

  • Shopify_Marketplace_Optimization_Case_Study_Lamore_Beauty
    L'amore Beauty

    L'amore Beauty is a beauty brand that sells a luxurious line of products. It sells stellar beauty products for everyone who wants to have beautiful skin

  • ecommerce-agency_case-study-keentu
    Keentu

    KEENTU carries a selection of contemporary purses, accessories, jewelry, perfumes, home decor, and more. In addition, the boutique also stocks limited

  • ecommerce_branding_case-study-mohala-eyewear
    Mohala Eyewear

    But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of

  • ecommerce_marketing_experts_case-study-iwon-organics
    Iwon Organics

    Iwon Organics offers organic, plant-based snacks that combine balanced nutrition with bold flavors.

  • shopify_ecommerce_Agency_case-study-valyou
    Valyou

    Valyou is an online furniture house that offers its customers beautiful and undeniably stylish furniture. From order to delivery, it takes care of everything.

  • Shopify_Marketplace_Optimization_Case_Study_Almasika
    Almasika

    Almasika is an elegant jewelry store that merges art, design, and culture to craft magnificent contemporary jewelry pieces.

  • Ecommerce Branding konscious keto
    Konscious Keto

    Konscious Keto specializes in ketogenic products that promote healthy weight loss. The brand is committed to bringing you the highest quality keto products to transform

  • build_an_ecommerce_brand_case_study_kanka_grill
    Kanka® Grill

    Kanka® Grill sells the world’s #1 portable rotisserie grill. It’s a charcoal-free grilling solution featuring a battery-powered geared motor to rotate skewers for hours on a single charge.