Project Summary
Having an eCommerce store is crucial as it broadens the range of products for sale, expands business, increases visibility, brings in more customers, and diversifies sales. In addition, in today's competitive and convenience-focused era, consumers want to shop from the convenience of their homes, making eCommerce a flexible solution for both businesses and buyers.
KEENTU, a creation of Eliza Richman, needed an eCommerce website to sell handpicked pieces from across Africa online. So we helped them create a stunning website that is user-friendly, highly functional, and reflects uncomplicated glamor. In addition, we also offered them maintenance services to ensure a smooth-running store.
Project Details
- Role : Design & Development
- Duration : 1 month
- Website : https://www.keentu.com/
- Tools : XD, HTML, CSS, Bootstrap, JavaScript, Shopify
Problem
KEENTU needed an up-and-running online store to increase its visibility. Without the online presence, they were not able to reap the reward eCommerce stores bring. Hence, they required an eCommerce store that must drive sales without compromising their vision.
After the store development, KEENTU also needed site maintenance services to keep the look of restrained elegance intact. We monitored their site closely for any errors and ensured bug fixes for efficacy.
Solution
We created a feature-rich website from scratch with multiple templates and page layouts. In addition, we assisted KEENTU with the optimization of header tags and internal linking. From wireframing to finalizing the design and functionalities, our designers and developers have done an excellent job building a 100% mobile and responsive eCommerce website.
Research Insights
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Color
To draw potential buyers to your items, it is essential to understand how colors and consumer behavior interact. Therefore, a few color utility classes and styling connections are beneficial.
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Typography & Spacing
With simplicity and convenience for site visitors, the headings, body text, spacing, width, line heights, and font size all contribute to the subtle art of reading rhythm.
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Layout
A clearly defined site layout enhances the user experience. As a result, customers can navigate the website more easily, preventing them from abandoning it in frustration.
Fidelity Concepts
Fidelity notions cannot restrict the level of artistic nuances and details. To create fantastic user experiences, you need an efficient design approach.
Lоw Fidelity
We brainstorm ideas on paper and develop as many unique designs as possible to set the groundwork for the next phase.
Medium Fidelity
We wireframe the collected ideas to create a semi-functional design to actualize the UX work. Finally, we remove any low-fidelity concepts that don't seem to work.
High Fidelity
This level represents a prototype very close to the final product and includes details and aesthetics of your UX designs.
Design System and Style
We developed a design system to enhance the entire procedure and user experience for the website. It not only promotes uniformity but also helps clients build new features faster.
Conclusion
At Nivara, we're thrilled to have been a part of the team that helped make KEENTU's online store launch a success. We offered brilliant designs and layouts that promised to provide their customers with a beautiful shopping experience. In addition, our team worked tirelessly to create a website with modern aesthetics.
Our efforts helped KEENTU showcase its handpicked pieces while allowing for online ordering. A new and fresh website with a brilliant layout, fonts, and custom features added to the increased no. of sales for the boutique. Nivara's collaboration with KEENTU helped strengthen the brand credibility and market leadership in the eCommerce industry.
