
How Nivara Commerce Achieved an 82% Increase in Conversion Rates for Wetsu?
WETSU is a veteran-owned brand delivering bold, Airborne-inspired apparel and gear that celebrates the legacy and grit of the paratrooper community.
75% Increase in Online Sales
60% Faster Page Load Times
85% Improvement in Customer Engagement
KEENTU, a creation of Eliza Richman, carries a selection of contemporary purses, accessories, jewelry, perfumes, home decor, and more. In addition, the boutique also stocks limited-edition items that sell out in-store before they are available online.
It needed an eCommerce website to sell handpicked pieces from across Africa online. Having an eCommerce store is crucial as it broadens the range of products for sale, expands business, increases visibility, brings in more customers, and diversifies sales. In addition, in today's competitive and convenience-focused era, consumers want to shop from the convenience of their homes, making eCommerce a flexible solution for both businesses and buyers.
So we helped them create one that’s user-friendly, highly functional, and reflects uncomplicated glamour. In addition, we also offered them maintenance services to ensure a smooth-running store.
KEENTU didn’t have an eCommerce platform to showcase and sell their products, limiting their ability to reach a wider audience and grow sales. A strong digital storefront was essential to unlock their brand’s full market potential. Without it, they risked losing customers to competitors.
The client required a platform that matched their refined aesthetic while offering seamless functionality and intuitive navigation. Anything less would’ve diluted their premium identity and user trust.
Without search engine optimization, the site risked being overlooked by potential customers searching online. This meant even great products could go unseen by ready-to-buy shoppers.
KEENTU needed continuous updates, performance checks, and issue resolution to ensure a consistent, high-quality shopping experience. Without proper maintenance, even well-built sites can quickly underperform.
We built a visually striking and fully functional online store from the ground up. From wireframes to launch, the site was tailored to highlight KEENTU’s products with elegant layouts, mobile responsiveness, and a smooth user journey.
We created a clean, modern design aligned with KEENTU’s brand identity. Templates were optimized for all screen sizes, and intuitive navigation was implemented to enhance product discovery and engagement.
We structured header tags, internal links, and page layouts to improve crawlability and visibility on search engines. Key performance elements like images and checkout flow were also optimized for faster loading.
Our team provided regular audits, proactive bug fixes, and compatibility checks for smooth operations. We ensured the website stayed visually polished and technically sound, long after launch.
The collaboration between KEENTU and Nivara Commerce delivered impactful results:
KEENTU’s journey from a vision to a fully operational online boutique highlights the importance of thoughtful design, technical expertise, and continuous support. At Nivara Commerce, we’re proud to have played a role in bringing KEENTU’s vision to life, building a website that not only meets today’s standards but is also ready for tomorrow’s growth.
Our efforts helped KEENTU showcase its handpicked pieces while allowing for online ordering. A new and fresh website with a brilliant layout, fonts, and custom features added to the increased no. of sales for the boutique. Nivara's collaboration with KEENTU helped strengthen the brand credibility and market leadership in the eCommerce industry. This success story showcases how strategic design and ongoing maintenance can transform an idea into a thriving digital presence.
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