
How Nivara Commerce Achieved an 82% Increase in Conversion Rates for Wetsu?
WETSU is a veteran-owned brand delivering bold, Airborne-inspired apparel and gear that celebrates the legacy and grit of the paratrooper community.
50% Faster Website Load Time
40% Improved User Engagement
30% Reduction in Bounce Rate
In today's fast-paced digital world, companies must keep their online platforms updated to stay competitive. Sangin Instruments, a trusted name in the precision tool and measurement equipment industry, recognized this need and reached out to us for assistance. With an outdated website infrastructure and poor user experience (UX), they were eager to revamp their digital presence.
After carefully assessing their needs, we proposed a comprehensive solution that would not only address their challenges but also improve the overall user experience, enhance website performance, and boost customer engagement.
The existing theme and backend were outdated, resulting in limited functionality, slow loading times, poor responsiveness, and frequent technical issues that negatively impacted the overall user experience.
The website’s layout was confusing, with inconsistent navigation, unclear CTAs, and disorganized information, making it difficult for users to find what they needed or complete desired actions.
Sangin Instrument’s website lacked support for sustained communication and customer retention, and there was no strategy in place to encourage users to return or stay consistently engaged.
After the initial build, Sangin Instruments required ongoing support to manage updates, resolve technical issues promptly, and adapt to evolving brand needs.
We updated the website’s theme to the latest version, improving speed, mobile responsiveness, and system compatibility. The backend was stabilized to eliminate glitches and enhance overall performance.
We created a user-first design with clean layouts, intuitive navigation paths, and clear calls-to-action. This helped guide visitors efficiently through the site, increasing time-on-site and conversions.
We designed and implemented branded, engaging newsletters to highlight new products, share updates, and drive traffic. This helped strengthen customer relationships and boosted retention.
We continued to provide backend support, resolving issues promptly and ensuring the site evolved alongside the brand’s growth. This ensured stability and long-term scalability.
The collaboration with Sangin Instruments led to significant improvements across several key metrics:
Our collaboration with Sangin Instruments highlights the importance of staying up-to-date in the digital space. By addressing their outdated website infrastructure, improving UX design, and offering ongoing support, we successfully transformed their online presence. As a result, Sangin Instruments now benefits from a faster, more user-friendly website, improved customer engagement, and a polished digital identity. These enhancements have positioned them for continued growth and success in the precision tool and measurement equipment industry.
eCommerce & Shopify Expert
Ready to start your first project?