Project Summary
Every online store must upgrade with time to keep up with the ever-evolving technology and eCommerce. Kanka® Grill offers a versatile and portable rotisserie system that allows barbeque lovers to relish delicious cookouts. Unfortunately, though it provides unique cooking equipment, its heavily outdated website was hindering the sale of its product.
Therefore, our developers helped upgrade the online store to combine a smooth product exploration experience with an improved user experience to engage potential customers fully. In addition, we upgraded the store from Shopify to Shopify 2.0 for better site performance and exploding traffic compared to the old store.
Project Details
- Role : Design & Development
- Duration : 1.5 months
- Website : https://kankagrill.com/
- Tools :Photoshop, HTML, CSS, Bootstrap, JavaScript, Shopify
Problem
Kanka® Grill needed a host of improvements to improve the page load speed. The bounce rate was high, and the user experience was deteriorating, leading to a fall in search engine rankings and sales. In addition, the online store needed an upgrade to scale up the performance and business.
Focusing on Google’s core web vitals was becoming cumbersome for Kanka® Grill while relying on the soon-to-be-obsolete old Shopify platform. Therefore, the premium brand for the world’s #1 rotisserie grill needed an advanced theme upgrade for better performance, improved user experience, and facelifting their site.
Solution
We helped Kanka® Grill offer their site visitors the most remarkable customer experience while raising their site’s core web vitals. Our developers migrated their store to Shopify 2.0, offering them more control over its operations. They could now add sections everywhere (not just the homepage) with improved metafield functionality.
Fidelity Concepts
Fidelity ideas cannot constrain the degree of artistic nuances and intricacies. Therefore, you need an excellent design strategy to produce fantastic user experiences.
Lоw Fidelity
We brainstorm ideas on paper and develop as many unique designs as possible to set the groundwork for the next phase.
Medium Fidelity
We wireframe the collected ideas to create a semi-functional design to actualize the UX work. Finally, we remove any low-fidelity concepts that don't seem to work.
High Fidelity
This level represents a prototype very close to the final product and includes details and aesthetics of your UX designs.
Design System and Style
We developed a design system to enhance the entire procedure and user experience for the website. It not only promotes uniformity but also helps clients build new features faster.
Conclusion
At Nivara, we helped Kanka® Grill carry forward the years of innovation by assisting them in migrating their existing online store to Shopify 2.0 for enhanced performance. The efforts of our development team led to easy store migration from the Brooklyn theme to the Dawn theme (Shopify 2.0).
Our work with Kanka® Grill offered quicker load times and helped them take advantage of new features and functionality. Upgradation to Shopify 2.0 offers flexibility in page design as you can create custom sections on all pages, not just the home page. Furthermore, the updated website provides improved meta fields and enhanced configuration.