
How Nivara Commerce Achieved an 82% Increase in Conversion Rates for Wetsu?
WETSU is a veteran-owned brand delivering bold, Airborne-inspired apparel and gear that celebrates the legacy and grit of the paratrooper community.
35% Growth in online product inquiries
75% Increase in page views per session
99% Website uptime delivered
Dr. Brace is a premium orthopedic brand offering innovative support products designed to enhance comfort, mobility, and well-being for individuals seeking relief and better posture. However, when they approached us, there was a clear gap between their product quality and their online presence. The brand needed more than just a website - they needed a digital identity that reflected their credibility, made their products accessible, and positioned them competitively in the healthcare and wellness space.
Without a centralized online hub, the brand struggled to create awareness, expand its reach, and establish a consistent digital presence across channels.
Their high-quality orthopedic products didn’t have a platform where features, benefits, and usage could be effectively communicated.
In a healthcare-related category, trust is everything. And in the absence of a strong, well-designed website, building that trust was difficult.
Potential customers had no clear journey, from learning about the product to actually making a purchase.
We built a custom, SEO-optimized website from the ground up - designed to communicate the brand’s value and act as a 24/7 digital storefront, boosting discoverability and presence.
We crafted detailed product sections with structured layouts, feature highlights, and real-life application videos, ensuring every item tells its story clearly.
We created a clean, premium, and professional interface, using visual consistency, testimonials, and human-centered CTAs to establish credibility and confidence.
We mapped out intuitive user journeys, placing CTAs, product highlights, and information where they mattered most, converting curiosity into action.
Since the launch of the new website, Dr. Brace has seen a noticeable improvement in user engagement, brand perception, and overall credibility. While detailed analytics are still being gathered, some early wins include:
Our work with Dr. Brace is a great example of what happens when thoughtful design meets a clear business need. We didn’t just build a website, we built a platform that amplifies the brand, educates customers, and supports long-term growth. For a brand rooted in care and comfort, we created an equally comforting digital experience.
eCommerce & Shopify Expert
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