How Nivara Commerce Achieved a 99% Increase in Website Uptime for Dr. Brace?

The results

35% Growth in online product inquiries

75% Increase in page views per session

99% Website uptime delivered

Introduction

Dr. Brace is a premium orthopedic brand offering innovative support products designed to enhance comfort, mobility, and well-being for individuals seeking relief and better posture. However, when they approached us, there was a clear gap between their product quality and their online presence. The brand needed more than just a website - they needed a digital identity that reflected their credibility, made their products accessible, and positioned them competitively in the healthcare and wellness space.

The challenges and our solutions

The challenges
Lack of brand visibility

Without a centralized online hub, the brand struggled to create awareness, expand its reach, and establish a consistent digital presence across channels.

Poor product showcase

Their high-quality orthopedic products didn’t have a platform where features, benefits, and usage could be effectively communicated.

Limited customer trust

In a healthcare-related category, trust is everything. And in the absence of a strong, well-designed website, building that trust was difficult.

No funnel for conversions

Potential customers had no clear journey, from learning about the product to actually making a purchase.

Our Solutions
End-to-end website creation

We built a custom, SEO-optimized website from the ground up - designed to communicate the brand’s value and act as a 24/7 digital storefront, boosting discoverability and presence.

Clear & compelling product pages

We crafted detailed product sections with structured layouts, feature highlights, and real-life application videos, ensuring every item tells its story clearly.

Trust-building design language

We created a clean, premium, and professional interface, using visual consistency, testimonials, and human-centered CTAs to establish credibility and confidence.

Strategic UX & CTA placement

We mapped out intuitive user journeys, placing CTAs, product highlights, and information where they mattered most, converting curiosity into action.

The outcome

Since the launch of the new website, Dr. Brace has seen a noticeable improvement in user engagement, brand perception, and overall credibility. While detailed analytics are still being gathered, some early wins include:

  • Increased time spent on site due to better content hierarchy and layout
  • Positive feedback from distributors and end users on ease of use
  • A solid digital foundation ready to support future eCommerce features and marketing campaigns

Conclusion

Our work with Dr. Brace is a great example of what happens when thoughtful design meets a clear business need. We didn’t just build a website, we built a platform that amplifies the brand, educates customers, and supports long-term growth. For a brand rooted in care and comfort, we created an equally comforting digital experience.

Exceptional Web Development Support from Nivara Team

I want to thank the Nivara team for their excellent work on our website. They were professional, responsive, and truly understood our vision. The final result is clean, functional, and aligns perfectly with our goals. It was a smooth and collaborative process from start to finish. I’m very pleased with their work and highly recommend them.

Dr. Brace
Dr. Brace

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Ankush Singh

eCommerce & Shopify Expert

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