How Nivara Commerce Achieved an 82% Increase in Conversion Rates for Wetsu?

The results

97% Faster Load Time

73% Boost in Customer Retention

82% Increase in Conversion Rates

Introduction

WETSU is a veteran-owned brand delivering bold, Airborne-inspired apparel and gear that celebrates the legacy and grit of the paratrooper community. This leading brand partnered with us for a complete website redesign. The goal was to enhance the overall user experience and increase website performance. Our team developed a sleek new design, improved functionality, and ensured that the site was faster and easier to navigate, leading to a more engaging shopping experience. Wetsu's digital makeover was nothing short of transformative.

The challenges and our solutions

The challenges
Outdated design

The website was visually unappealing. It lacked the modern aesthetics, cohesive branding elements, and visual storytelling needed to resonate with customers.

Poor navigation

Product categories and features weren’t intuitive, and there were no clear filters or visual cues, making it hard for users to find what they were looking for.

Limited customer engagement

There wasn’t enough social proof or interactive content, like testimonials and videos, to engage visitors and build customer trust.

Performance issues

Due to slow load times, users experienced long wait times, which affected user experience and SEO and led to potential customer drop-offs.

Our Solutions
Complete redesign

We overhauled the design to reflect Wetsu’s modern, dynamic personality, enhancing visual appeal and delivering a more engaging, on-brand experience.

Improved layout

We restructured the layout for better flow and usability. Added intuitive filters by color, size, and availability, making product discovery quick and effortless.

Added social proof & interactive content

We integrated customer testimonials and videos to increase engagement, build trust, and keep visitors interested for longer.

Optimized performance

We streamlined the backend and frontend to reduce load times significantly, boosting SEO, improving retention, and reducing bounce rates.

The outcome

  • Increased conversion rates
    The upgraded website has paved the way for increased customer trust and engagement, promising a positive ripple effect on sales and brand reputation. More visitors are now making purchases thanks to a smoother browsing experience.
  • Enhanced customer engagement
    Visitors now enjoy a more intuitive and interactive experience. The addition of product swatches, testimonials, and videos led to higher interaction and trust among users.
  • Better user retention
    Faster load times and an easier-to-use website led to reduced bounce rates and more return visitors.
  • Aesthetic upgrade
    The website now looks stunning and professional, perfectly mirroring the innovative and forward-thinking ethos of Wetsu.
  • Speed and efficiency
    Improved load times have not only boosted user satisfaction but also contributed to better SEO and overall website performance.

Conclusion

By tackling the design, performance, and usability issues head-on, we were able to transform Wetsu’s website into a more visually appealing and user-friendly platform. This redesign not only improved the overall look of the site but also boosted its performance, engagement, and conversions, setting Wetsu up for continued success in the competitive market. And as they say in the world of design, if the website looks good and runs fast, then it’s definitely making waves!

ROI of 6 on the agency fee says it all.

"ConversionWise delivered an impressive 6x ROI on our agency fee in just 6 months. Their expertise has made CRO our number one growth lever. I've been so impressed with their work and results that I've expanded our engagement to include 5 of my clients. Highly recommend this smart, hardworking team."

Michael Guayante
Wetsu

profile
Ankush Singh

eCommerce & Shopify Expert

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