WETSU is a veteran-owned brand delivering bold, Airborne-inspired apparel and gear that celebrates the legacy and grit of the paratrooper community.
Faster Load Time
Boost in Customer Retention
Increase in Conversion Rates
Industry
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Company Type
WETSU is a veteran-owned brand delivering bold, Airborne-inspired apparel and gear that celebrates the legacy and grit of the paratrooper community. This leading brand partnered with us for a complete website redesign. The goal was to enhance the overall user experience and increase website performance. Our team developed a sleek new design, improved functionality, and ensured that the site was faster and easier to navigate, leading to a more engaging shopping experience. Wetsu's digital makeover was nothing short of transformative.
The website was visually unappealing. It lacked the modern aesthetics, cohesive branding elements, and visual storytelling needed to resonate with customers.
Product categories and features weren’t intuitive, and there were no clear filters or visual cues, making it hard for users to find what they were looking for.
There wasn’t enough social proof or interactive content, like testimonials and videos, to engage visitors and build customer trust.
Due to slow load times, users experienced long wait times, which affected user experience and SEO and led to potential customer drop-offs.
We overhauled the design to reflect Wetsu’s modern, dynamic personality, enhancing visual appeal and delivering a more engaging, on-brand experience.
We restructured the layout for better flow and usability. Added intuitive filters by color, size, and availability, making product discovery quick and effortless.
We integrated customer testimonials and videos to increase engagement, build trust, and keep visitors interested for longer.
We streamlined the backend and frontend to reduce load times significantly, boosting SEO, improving retention, and reducing bounce rates.
By tackling the design, performance, and usability issues head-on, we were able to transform Wetsu’s website into a more visually appealing and user-friendly platform. This redesign not only improved the overall look of the site but also boosted its performance, engagement, and conversions, setting Wetsu up for continued success in the competitive market. And as they say in the world of design, if the website looks good and runs fast, then it’s definitely making waves!
WETSU is a veteran-owned brand delivering bold, Airborne-inspired apparel and gear that celebrates the legacy and grit of the paratrooper community.
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