WETSU is a veteran-owned brand delivering bold, Airborne-inspired apparel and gear that celebrates the legacy and grit of the paratrooper community.
Faster Load Time
Boost in Customer Retention
Increase in Conversion Rates
Industry
Country
Company Type
Wetsu, a leading brand in high-quality products, partnered with us for a complete website redesign. The goal was to enhance the overall user experience and increase website performance. Our team developed a sleek new design, improved functionality, and ensured that the site was faster and easier to navigate, leading to a more engaging shopping experience. Wetsu's digital makeover was nothing short of transformative.
Before the redesign, Wetsu had to face the following challenges:
Outdated design
The website was visually unappealing and didn’t reflect the brand’s modern image.
Poor navigation
Product categories and features weren’t intuitive and there were no clear filters or visual cues, making it hard for users to quickly find what they were looking for.
Limited customer engagement
There wasn’t enough social proof or interactive content like testimonials and videos to engage visitors and build customer trust.
Performance issues
Due to slow load times, users experienced long wait times, which affected user experience and SEO and led to potential customer drop-offs.
We took a comprehensive approach to solve these problems, focusing on both design and performance improvements:
Complete website redesign
We did a complete overhaul of the website’s design, ensuring it aligned with Wetsu’s values. Our design offered improved visual appeal and a clear vision for a more engaging and streamlined interface.
Improved layout
We restructured the layout to be more visually appealing and intuitive, making it easier for visitors to navigate and find what they needed. This led to a smoother user experience.
Added product swatches
To make it easier for customers to view product options, we integrated product swatches, allowing users to quickly see different variations.
Filters for easy searching
We implemented filters that made browsing products easier, allowing users to quickly narrow down options by color, size, or availability.
Added testimonials and video sections
We provided social proof and enriched the site’s content by incorporating customer testimonials and videos.
Performance optimization
We honed in on speed, ensuring that the new design not only looked good but also reduced load times significantly.
We addressed Wetsu’s biggest pain points by making the following improvements:
Revitalized branding
The fresh design truly reflects Wetsu’s brand personality - modern, dynamic, and customer-focused. The new design better represents the brand and attracts users with enhanced visual appeal.
Faster performance
We significantly boosted site speed and load times to improve user retention and reduce bounce rates.
Improved functionality
The streamlined navigation and smart filters meant customers could effortlessly find the products they loved, boosting engagement.
Increased engagement
With the addition of testimonials and videos, the website gained a more interactive feel, encouraging visitors to trust the brand and stay longer.
Increased conversion rates
The upgraded website has paved the way for increased customer trust and engagement, promising a positive ripple effect on sales and brand reputation. More visitors are now making purchases thanks to a smoother browsing experience.
Enhanced customer engagement
Visitors now enjoy a more intuitive and interactive experience. The addition of product swatches, testimonials, and videos led to higher interaction and trust among users.
Better user retention
Faster load times and an easier-to-use website led to reduced bounce rates and more return visitors.
Aesthetic upgrade
The website now looks stunning and professional, perfectly mirroring the innovative and forward-thinking ethos of Wetsu.
Speed and efficiency
Improved load times have not only boosted user satisfaction but also contributed to better SEO and overall website performance.
By tackling the design, performance, and usability issues head-on, we were able to transform Wetsu’s website into a more visually appealing and user-friendly platform. This redesign not only improved the overall look of the site but also boosted its performance, engagement, and conversions, setting Wetsu up for continued success in the competitive market. And as they say in the world of design, if the website looks good and runs fast, then it’s definitely making waves!
WETSU is a veteran-owned brand delivering bold, Airborne-inspired apparel and gear that celebrates the legacy and grit of the paratrooper community.
Dr. Brace is a premium orthopedic brand offering innovative support products designed to enhance comfort, mobility, and well-being for individuals seeking relief and better posture.
Muggu Skincare is a skincare brand inspired by the traditional Indian art of rangoli. It offers nature-approved and science-approved skincare solutions for everyone, focusing on gentle yet powerful formulations for healthy, radiant skin.
It is extremely important for businesses to remain competitive in the fast-paced eCommerce world.
Sangin Instruments is a leading provider of precision tools and measurement equipment, dedicated to delivering high-quality solutions for industries requiring accuracy and reliability.
TRNK is an LGBTQ+ owned business, a modern home furnishings brand offering a thoughtfully curated collection of furniture, decor, and design objects.
Bastion is a leading purveyor of premium pens, watches, accessories, and apparel.
l u • c i e e is a women-led sustainable fashion and lifestyle brand specializing in women's clothing while standing at the forefront of fashion trends.
Maziya is a jewelry store that offers a variety of gold rings, bracelets, earrings, and necklaces with real natural stones like rose quartz, Amazonite, or mother of pearl.
L'amore Beauty is a beauty brand that sells a luxurious line of products. It sells stellar beauty products for everyone who wants to have beautiful skin
KEENTU carries a selection of contemporary purses, accessories, jewelry, perfumes, home decor, and more. In addition, the boutique also stocks limited
But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of
Iwon Organics offers organic, plant-based snacks that combine balanced nutrition with bold flavors.
Valyou is an online furniture house that offers its customers beautiful and undeniably stylish furniture. From order to delivery, it takes care of everything.
Almasika is an elegant jewelry store that merges art, design, and culture to craft magnificent contemporary jewelry pieces.
Konscious Keto specializes in ketogenic products that promote healthy weight loss. The brand is committed to bringing you the highest quality keto products to transform
Kanka® Grill sells the world’s #1 portable rotisserie grill. It’s a charcoal-free grilling solution featuring a battery-powered geared motor to rotate skewers for hours on a single charge.